Daytrade

Floriday Daytrade combines the advantages of the Auction logistics with the flexibility of Direct sales. It allows supplier organizations to market their auction supply much earlier, reach more buyers and deliver greater volumes to hubs, while Royal FloraHolland takes care of logistics.

When implementing Daytrade using the Floriday API, we recommend consulting your supplier organizations regarding how they would like to work with Daytrade. Based on their (and your) wishes, there are different ways to go about the implementation. You may choose to implement all the endpoints, or do a partial implementation where the supplier organization does one part of the process in the supplier application and another part in the Floriday application.

If you or your supplier organizations do not wish to use Daytrade, they may continue to create Auction deliveries using either the new Daytrade endpoints or the existing Clock supply endpoints.

For more information about Daytrade, please read the Helpcenter page on Daytrade.

Getting started with Daytrade

Regardless of how you choose to implement Daytrade, Floriday will first maintain an onboarding process to regulate which supplier organizations can start using Daytrade. This way we are able to scale the amount of supplier organizations working with Daytrade, while still being able to make impactful changes where necessary. Supplier organizations that are interested in working with Daytrade may sign up for a waiting list.

Before actually onboarding a supplier organization, we will establish contact with their software developer to make sure their implementation is streamlined with the way the supplier organization wants to use Daytrade.

For more information about the waiting list and applying for Daytrade as a supplier organization, please read this Helpcenter article.

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What happens after onboarding a supplier organization

The delivery form that used to go on a load carrier will be replaced by an SSCC label.

Pre sales prices will become visible on the Daytrade page in the Floriday application (Pre sales prices were previously shown on the Auction> Clock pre sales page).

Implementation

This section describes the endpoints necessary for the implementation of Daytrade. For a better understanding we will first illustrate the workflow of Daytrade.

With the answers to the following questions in mind, a supplier organization can establish when and how they start their Daytrade journey:

At what point do they know how much stock they roughly have for that day?
For what price do they want to offer this stock in pre sales?
When do they start the process of delivering this stock to one or more hubs (e.g. for auctioning the stock).

The answers to these questions may differ per supplier organization. Generally, trade starts at around 10:00 CEST, while Clock pre sales in its current form only opens at 12:00 for the next auction day. Obviously, some supplier organizations will want to start their pre sales at around 10:00 as well, while still being able to benefit from Royal FloraHolland's logistics operation. This is where Daytrade comes into play.

The full implementation of Daytrade starts with a supplier organization creating batches and a sales strategy at the start of the day. They then create pre sales supply which is offered from their warehouse.

Over the course of the day, the supplier organization allocates their goods to the designated hubs by creating Auction supply. Goods that are already sold in pre sales are distributed by the Logistics team. A part of the auction supply is still sold as pre sales supply, while the rest is set aside to be auctioned.

Take note: The creation of Clock supply with AddClockSupplyLineV2 (step 6) may happen during any moment after step 3.

Nr	Process step	API call / Scenario
1	Create a Batch with a unique batchId.	AddBatch
2	Add a Sales Strategy based on batchId.	AddSalesStrategy
3	Synchronize Delivery orders based on sequence number.\ Start from 0 if no data is present; use maximumSequenceNumber and repeat until all Delivery orders are synchronised.	GetDeliveryOrdersBySequenceNumber
4	Create a Fulfillment Order based on deliveryOrderId.	AddFulfillmentOrder
5	Retrieve Logistic Label (SSCC) based on fulfillmentOrderId.	GetLogisticLabels
6	Create Clock supply based on salesStrategyId.	AddClockSupplyLineV2